Samsung - Exposure

Lead the creative development of a reality competition show called Exposure. It was born from the insight that the Samsung Galaxy S21 Ultra had the best camera on a smartphone in the industry. The show was based on photographers competing against one another to capture the best photo using only the Galaxy S21 Ultra phone as their camera.

Along with 8 episodes, I also oversaw the creation and production of all marketing assets to drive viewership as well as consideration and conversion of the device itself. Please reach out if you’d like to see more.

Agency: BBH

Network Partner: Hulu

Exposure - Season 1 Case Study

Exposure - Season 1 Trailer

Samsung - Apple Disrupt

Online video campaign to encourage fence sitters (iPhone users considering Galaxy) to make the switch. Reason to believe: Samsung's constant stream of innovation vs the Apple's stagnant upgrades from each iPhone launch. The foldable form factor of Z Series and the industry leading camera of the S-Series.

Agency: Cheil/McKinney

Getting off the Fence :30

Grass is Greener :30

Attention :30

Samsung - Tease/Reserve

Create excitement and intrigue around new product launches and drive loyalists to reserve early.

Agency: Cheil

S23 Reserve - Resolution :15

S23 Reserve - Nightography :15

S23 Reserve - Zoom :06

S24 Reserve - AI Zoom :15

Central Market

Brand Campaign

Writer: Jack Westerholt

700 varieties of fresh produce. 40 types of scratch-baked breads. 20 kinds of store-made sausages. 80 species of fresh fish and shellfish. It will be the center of your food universe.

Sampling in the aisles. Daily cooking school classes. 40 types of fresh-roasted coffee. 25 fresh-squeezed fruit and vegetable juices. Your tastebuds are in for quite a ride.

Weekly Specials, ROP

Outdoor

Fruit of the Loom

Print Campaign (4 pg inserts) for plus size line or underwear, Fit for Me.

Writer: David Eastman

Fit for Me, Insert

Any squeezing, bunching, cramming and folding takes place in this drawer, not on you.
Introducing Fruit of the Loom Fit for Me.
Full-figured intimates that fit in all the right places.

Fit for Me, Insert

Finally, full-figured intimates that fit. In shades like delicate rose, luscious berry and blushing husband.
Introducing Fruit of the Loom Fit for Me.
Full-figured intimates that fit in all the right places.

Fit for Me, Insert

"Full-figured" and "fashion". For years, they wouldn't share a sentence. Now they're sharing and underwear drawer.
Introducing Fruit of the Loom Fit for Me.
Full-figured intimates that fit in all the right places.

DFW Airport Luxury

Campaign to raise awareness of new high-end retailers at DFW.

Writer: Savannah Harper

DFW Airport Duty Free

Campaign to communicate that everyone, including domestic travelers can shop at DFW Airport’s Duty Free stores.

Writer: Savannah Harper

Success: Domestic shopping at Duty Free increased 25%

DFW Airport Videos

2018 Holiday Campaign

Campaign to drive travelers to airport retailers and restaurants during the holiday season.

Writer: Jeff Richey

DFW Airport 2018 Holiday Boots

DFW Airport 2018 Holiday Snowman

DFW Airport 2018 Holiday Wreath

DFW Airport 2018 Holiday Tree

DFW Airport 2018 Holiday Gift

Chick-fil-A

2005 Calendar

Writer: Brian Dunaway

Cover

January, Spread

March

April

June

AUGUST

OCTOBER

November

Chick-fil-A

Outdoor and Print

Atlanta Landmark - Giant Peach Wall

Print

The Home Depot

Brand Print

Vendor Print

Brand Out Of Home

Writer: Mackenzie Squires

The Home Depot Canada

Eco Options Campaign

The Home Depot Canada

Eco Options Campaign

Design Center

Veranda, Vendor

Subway Panel, New York City

Outdoor

TV Spots

The Home Depot - NASCAR TVC Campaign

Writer: Mackenzie Squires

The Home Depot NASCAR :30 TV "Drills"

The Home Depot NASCAR :30 TV "Laps"

The Home Depot NASCAR :30 TV "Detention"

The Home Depot NASCAR :30 TV "Flooring Workshop"

FedEx Videos

FedEx and FedEx Office in-store videos and social videos.

Ground & Express Videos
Writer: Kyle Bryant
CD/AD: Linsey Parks

Small Business Printing Videos
Writer: Leirum Rivas
CD/AD: Linsey Parks

FedEx Delivery Manager Video
Art Director: Jennifer Mallette
Writer: Greg Overhuls
CD: Linsey Parks

InStore Video - Ground Shipping

Raise awareness of FedEx Ground shipping.

InStore Video - Express Shipping

Raise awareness of FedEx Express shipping.

Social Video – FedEx Delivery Manager

Encourage enrollment into FedEx Delivery Manager, a tool that allows you to redirect packages to secure locations (Walgreens, Dollar General, FedEx Office) so you don’t have to worry about porch piracy or inclement weather.